Yiwu Cross-border Beauty Expo 2026 Opens This Weekend, Showcasing Zhejiang Cosmetics Industry
Date: June 13, 2026 | Yiwu, Zhejiang, China
The 2026 China Yiwu Cross-border Beauty Industry Expo opens tomorrow at the Yiwu International Expo Center, running from June 13 to 15. The three-day event is expected to attract over 500 exhibitors and 30,000 professional visitors across 20,000 square meters of exhibition space.
Key Highlights:
- Exhibition Scale: 20,000 sqm with 500+ exhibitors showcasing hair care, color cosmetics, skincare, perfumes, and daily chemical products spanning the full beauty supply chain.
- Yiwu Industry Base: Yiwu was named China Cosmetics (Color Cosmetics) Base in 2024, with 169 cosmetics manufacturers and over 1,500 business entities serving 200+ countries and regions worldwide.
- Cross-border Sourcing: The expo features platform introduction sessions from Amazon, TikTok, and Temu, alongside cross-border beauty procurement matchmaking events connecting global buyers with factory-direct suppliers.
Zhejiang Beauty Industry Context:
Zhejiang province recorded 122.5 billion yuan in cosmetics industry sales revenue in 2024, with exports reaching 13.1 billion yuan, accounting for 26% of China total and ranking first nationwide. The province is home to 661 cosmetics manufacturers and is one of six key industry chains prioritized by its development strategy.
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