70th China (Shanghai) International Beauty Expo (CIBE) 2026 Concludes with Focus on Innovation and Global Trade
Date: June 24-26, 2026 | Shanghai, China
The 70th China (Shanghai) International Beauty Expo (CIBE) concluded today at the National Exhibition and Convention Center (NECC) in Shanghai, bringing together over 2,000 exhibitors across 100,000 square meters of exhibition space. The three-day event showcased the full beauty industry value chain, from skincare and cosmetics to medical aesthetics, manufacturing services, and cross-border e-commerce solutions.
Key Highlights:
- Scale and Participation: More than 2,000 domestic and international exhibitors presented across 100,000 sqm, attracting over 100,000 professional visitors spanning retailers, salon chains, e-commerce operators, and cosmetic brand managers from China and abroad.
- Exhibition Zones: Six major sectors were featured: skincare and beauty solutions, health and wellness, medical aesthetics and anti-aging, devices and equipment, ODM/OEM manufacturing services, and cross-border e-commerce retail solutions.
- Industry Forums: Expert-led sessions addressed clean beauty formulation, K-beauty and J-beauty market trends, China cosmetics regulatory compliance requirements, and digital marketing strategies for beauty brands navigating the evolving retail landscape.
Market Context:
China has solidified its position as one of the world’s largest beauty markets, with continued growth driven by rising consumer spending on premium skincare, functional cosmetics, and medical aesthetic treatments. CIBE’s Shanghai edition serves as a strategic gateway for both domestic brands pursuing international expansion and global companies entering China’s rapidly evolving beauty sector. The event also highlighted the growing importance of compliance-ready formulations and cross-border trade channels for beauty product distribution.
iExcellents continues to monitor global trade trends to serve our clients better.